6. Navigation System

The navigation system of all our Standard Website Packages includes:

• Links from the front page and sectional pages to every page in the system to enable Web search engines to "spider" and index content on every page.
• Colored bar "Image Map" with a brief word or two indicating each page -- or, in larger sites -- each section of the website. This appears at the bottom of every page. In some sites we put this both top and bottom. You are limited to a maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs down, we do not include separate "buttons" on our standard sites. Included in sites of 6 pages or more.
• Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.

7. Basic Page Elements

These are the important items which appear on nearly every webpage on your site (except the "home" page).

• Page titles which show at top of Web browser only
• Top-of-page graphic based on the design of the masthead graphic
• Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
• Text. Body Font Style: ___________________ (recommend Times New Roman)
• Image Map by Image Map bar
• Standard company ID near bottom of page
• E-mail response link to the following e-mail address: _________________________
• Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

8. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

• Clipart tends to look a bit tacky on websites. We recommend photos.
  
• Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
  
• Stock photos obtained from ComStock (http://www.comstock.com), and PictureQuest (http://www.picturequest.com/). (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate.)

• Sound, either MIDI musical background or streaming Real Audio for music or voice.
• Animated GIF images. High quality photo images are available from PhotoDisc (http://www.photodisc.com) and other sources. We can also make animations for an extra charge.
• Shockwave Animations
• Video clips

9. Response Forms

What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences __ Tell A Friend __ Subscribe to your mail list __ Email Campaigns and Broadcasts/List Management

Note: We can set up sites that use the response form as an order form that feeds a secure password protected database. These require secure servers, which require a static IP, and secure form for retrieval of the order information. Additionally we can provide response forms to feed secure payment gateways including PayPal®, 2CheckOut®, Worldpay® and Authorize.net®. For one or two products we recommend using our low cost Site Tools (Web Essentials) to set up your web site quickly, for low cost with all the extras you need to be ready to sell online.

If you prefer, we can configure your own custom layout for a professional ordering system. Shopping Carts ramge from small mom/pop type carts to carts ready for thousands of products and for your server we can host you on a virtual dedicated to a fully clustered set of four dedicated servers. For larger stores, we recommend higher-scale carts such as ClickCart Pro 5.1 or X-Cart 4.3 and other carts.

As your web solution consultant, we will advise you as to which cart will do the best job for you. Please note, technical support for Third Party is between you and your Third party. Our role is to insure that you get the right tool capable of doing the job you want for ecommerce.

10. Web Hosting Service

Our dedicated / managed 2.4 GHZ athlon server uses a Unix server application loaded with PHP4.4, Perl 5, Zend Optimization, MySQL, Many back end analytic tools and a number of Cgi scripts available. Our backbone consists of 4 redundant OC192 and OC3 lines which are load-balanced and managed through a DNS db manager to make all routers more efficient. The managed servers are housed in a Chicago-based data center. Our average load never exceeds 50% of our capacity. (Learn More)

Our systems utilize a six- phase spam blocking prorcess that is contstantly being upgraded. We do not host gaming or adult sites. Please refer to our hosting terms of service for terms and policies.

Web Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________

11. Registering and Advertising Your Website

Be sure to read my article, "Web Checklist: 30 Powerful Ways to Market Your Website" (30ways.php). Consider:

• Advertising your Website to Web search engines that index the Web
• Giving customers a good reason to come by offering them something
• Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
• Purchasing Web advertising
• Developing a "signature" mini-ad attached to all your e-mail messages
• Making your website part of one or more of the many "malls."
• Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
• E-mail newsletters

We submit your information to Web search engines to "register" your website after final payment is received. Before doing this we work with you to get 10 keywords and a carefully constructed and crafted 25-word sentence contain the most important keywords.

12. Maintenance

Target Date____________________

Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate.

Target Date for final payment to be made and your Web Site to be advertised: _____________